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language:"eng"
~language:"nor"
~person:"Homburg, Christian"
~person:"Lindgreen, Adam"
~person:"Peter, Jerome Paul"
~subject:"Marketing management"
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Marketing management
Marketing
71
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10
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9
Beziehungsmarketing
8
Market research
8
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Homburg, Christian
Lindgreen, Adam
Peter, Jerome Paul
Kotler, Philip
53
Kerin, Roger A.
23
Hartley, Steven W.
19
Armstrong, Gary
15
Keller, Kevin Lane
15
Donnelly, James H.
14
Rudelius, William
12
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10
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Hinson, Robert
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Hutt, Michael D.
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
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Gbadamosi, Ayantunji
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Lim, Weng Marc
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Thrassou, Alkis
6
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5
Alserhan, Baker Ahmad
5
Andreasen, Alan R.
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Industrial marketing management : the international journal for industrial and high-tech firms
4
McGraw-Hill/Irwin series in marketing
2
Food and agricultural marketing series
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
McGraw-Hill higher education
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ECONIS (ZBW)
25
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1
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
3
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
4
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
5
The future of Industrial Marketing Management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822001
Saved in:
6
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
7
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
8
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
9
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
10
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
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