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language:"eng"
~language:"pol"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Marketing
13
Marketing management
8
Marketingmanagement
8
Football
4
Fußball
4
Professional sports
4
Profisport
4
Consumer behaviour
3
Konsumentenverhalten
3
Sportmarketing
3
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3
Strategic management
3
Strategisches Management
3
Strategy
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marketing
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strategy
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2
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Italien
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16
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2
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Vrontis, Demetris
Kotler, Philip
48
Armstrong, Gary
20
Kerin, Roger A.
19
Ferrell, Odies C.
17
Hartley, Steven W.
16
Leeflang, Peter
16
Laczniak, Gene R.
15
Keller, Kevin Lane
14
Kumar, V.
14
Layton, Roger A.
14
Lim, Weng Marc
14
Peter, Jerome Paul
14
Shultz, Clifford J.
14
Donnelly, James H.
13
Fill, Chris
13
Hair, Joseph F.
13
Baines, Paul
12
Grewal, Dhruv
12
Piercy, Nigel
12
Morgan, Neil A.
11
Rudelius, William
11
Brennan, Ross
10
Hanssens, Dominique M.
10
Hruschka, Harald
10
Hunt, Shelby D.
10
Tadajewski, Mark
10
Crittenden, Victoria Lynn
9
Gilmore, Audrey
9
Hutt, Michael D.
9
Jaworski, Bernard J.
9
Lusch, Robert F.
9
Malshe, Avinash
9
Sheth, Jagdish N.
9
Solomon, Michael R.
9
Speh, Thomas W.
9
Stremersch, Stefan
9
Stuart, Elnora W.
9
Thrassou, Alkis
9
Jones, Rosalind
8
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Journal for global business advancement : JGBA
3
World review of entrepreneurship, management and sustainable development
3
International marketing review
2
Journal of business research : JBR
2
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of transnational management : the official journal of the International Management Development Association
1
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ECONIS (ZBW)
16
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1
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16
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1
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
2
Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014331897
Saved in:
3
Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
28
(
2023
)
1/2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
Saved in:
4
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
5
Marketing research on mergers and acquisitions : a systematic review and future directions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
- In:
International marketing review
34
(
2017
)
5
,
pp. 629-651
Persistent link: https://www.econbiz.de/10011730786
Saved in:
6
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
7
Marketing and innovation in business
Vrontis, Demetris
(
ed.
);
Christofi, Michael
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011418385
Saved in:
8
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
9
Strategic reflexivity in the hotel industry : a value-based analysis
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 352-371
Persistent link: https://www.econbiz.de/10010393464
Saved in:
10
Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
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