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language:"eng"
~language:"spa"
~person:"Calantone, Roger J."
~source:"econis"
~subject:"United States"
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Calantone, Roger J.
Kotler, Philip
17
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
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5
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
Saved in:
2
Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
3
When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
Saved in:
4
An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses
Akdeniz, M. Billur
;
Gonzalez-Padron, Tracy
;
Calantone, …
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 150-160
Persistent link: https://www.econbiz.de/10003962941
Saved in:
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