//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"und"
~person:"Cannon, Joseph P."
~person:"Hruschka, Harald"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Marketing
27
Theory
9
Market research
7
Marktforschung
7
Marketingmanagement
6
Retailing
6
Marketing management
5
Consumer behaviour
4
Konsumentenverhalten
4
Market basket analysis
4
Advertising effects
3
Einzelhandel
3
International marketing
3
Internationales Marketing
3
Retail trade
3
USA
3
United States
3
Werbewirkung
3
Absatz
2
Aggregation
2
Einführung
2
Endogeneity
2
Estimation
2
Estimation theory
2
Marktanteil
2
Multivariate logit model
2
Neural networks
2
Neuronale Netze
2
Neuronales Netz
2
Restricted Boltzmann machine
2
Sales
2
Schätztheorie
2
Schätzung
2
Strategische Planung
2
machine Learning
2
marketing
2
(D) OR in marketing
1
Absatzreaktion
1
Artificial intelligence
1
more ...
less ...
Online availability
All
Free
3
Undetermined
2
Type of publication
All
Article
5
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Glossar enthalten
3
Glossary included
3
Lehrbuch
3
Textbook
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
Undetermined
German
2
Author
All
Cannon, Joseph P.
Hruschka, Harald
Kotler, Philip
20
Franses, Philip Hans
17
Peter, Jerome Paul
13
Donnelly, James H.
12
Keller, Kevin Lane
9
Lamb, Charles W.
9
Leeflang, Peter
8
McDaniel, Carl D.
8
Hair, Joseph F.
7
Wierenga, Berend
7
Malhotra, Naresh K.
6
Stern, Louis W.
6
Ansary, Adel I. el-
5
Boyd, Harper W.
5
Kaiser, Ulrich
5
Meyer, Jörn-Axel
5
Paap, Richard
5
Perreault, William D.
5
Armstrong, Gary
4
Boone, Louis E.
4
Ehrlich, Evelyn
4
Eliaz, Kfir
4
Emran, M. Shahe
4
Fanelli, Duke
4
Green, Paul E.
4
Kopel, Michael
4
Kurtz, David L.
4
Lusch, Robert F.
4
McCarthy, Edmund Jerome
4
Rudanko, Leena
4
Spiegler, Ran
4
Aaker, David A.
3
Ahlert, Dieter
3
Arkolakis, Costas
3
Bagozzi, Richard P.
3
Blythe, Jim
3
Bruhn, Manfred
3
Dangl, Thomas
3
more ...
less ...
Published in...
All
Review of managerial science : RMS
2
European journal of operational research : EJOR
1
Journal of business economics : JBE
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Schmalenbach business review : sbr
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
2
Heuristic pricing rules not requiring knowledge of the price response function
Gahler, Daniel
;
Hruschka, Harald
- In:
Review of managerial science : RMS
17
(
2023
)
7
,
pp. 2325-2347
Persistent link: https://www.econbiz.de/10014335776
Saved in:
3
Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald
- In:
Review of managerial science : RMS
16
(
2022
)
4
,
pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
Saved in:
4
Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine
;
Hruschka, Harald
- In:
European journal of operational research : EJOR
250
(
2016
)
2
,
pp. 579-589
Persistent link: https://www.econbiz.de/10011441718
Saved in:
5
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
6
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
7
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
8
Relevance of functional flexibility for heterogeneous sales response models : a comparison of parametric and seminonparametric models
Hruschka, Harald
-
2004
Persistent link: https://www.econbiz.de/10002179243
Saved in:
9
An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald
- In:
Schmalenbach business review : sbr
53
(
2001
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->