//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"und"
~person:"Holbrook, Morris B."
~subject:"Konsumentenverhalten"
~subject:"SME"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
SME
Theorie
Marketing
9
Consumer behaviour
4
Marketing management
2
Marketingmanagement
2
Animals
1
Berufsbildung
1
Betriebliches Bildungsmanagement
1
Betriebswirtschaftsstudium
1
Beziehungsmarketing
1
Bildungsreform
1
Brand management
1
Business ethics
1
Business strategy
1
Education reform
1
Employer-provided training
1
Financial market
1
Finanzmarkt
1
Graduate business education
1
Jazz musicians
1
Lehrkräfte
1
Management
1
Markenführung
1
Market research
1
Marketing managers
1
Marketing strategy
1
Marketing theory
1
Marketingtheorie
1
Marktforschung
1
Metaphors
1
Musik
1
Product management
1
Relationship marketing
1
Strategic management
1
Strategisches Management
1
Teaching
1
Teaching profession
1
Theory
1
Tiere
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
3
Article
2
Type of publication (narrower categories)
All
Collection of articles written by one author
3
Sammlung
3
Collection of articles of several authors
2
Sammelwerk
2
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
more ...
less ...
Language
All
English
Undetermined
Author
All
Holbrook, Morris B.
Kotler, Philip
22
Franses, Philip Hans
17
Peter, Jerome Paul
16
Donnelly, James H.
12
Sheth, Jagdish N.
11
Carson, David
10
Gbadamosi, Ayantunji
10
Leeflang, Peter
10
Keller, Kevin Lane
9
Lamb, Charles W.
9
Wierenga, Berend
9
Bilgin, Mehmet Huseyin
8
Danis, Hakan
8
Hair, Joseph F.
8
Hruschka, Harald
8
McDaniel, Carl D.
8
Parsons, Elizabeth
7
Dholakia, Nikhilesh
6
Gilmore, Audrey
6
Hills, Gerald E.
6
Jones, Rosalind
6
Lim, Weng Marc
6
Maclaran, Pauline
6
Malhotra, Naresh K.
6
Moutinho, Luiz
6
Sandıkçı, Özlem
6
Stern, Louis W.
6
Wiedmann, Klaus-Peter
6
Zaltman, Gerald
6
Alserhan, Baker Ahmad
5
Ansary, Adel I. el-
5
Armstrong, Gary
5
Belk, Russell W.
5
Bosah, Genevieve
5
Boyd, Harper W.
5
Brooksworth, Frederica
5
Colbert, François
5
Foxall, Gordon R.
5
Hennigs, Nadine
5
more ...
less ...
Published in...
All
Legends in consumer behavior
3
Does marketing need reform? : fresh perspectives on the future
1
Marketing theory
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
2
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
3
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
4
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
5
Does marketing need reform school? On the misapplication of marketing to the education of marketers
Holbrook, Morris B.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 265-269)
.
2006
Persistent link: https://www.econbiz.de/10003430349
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->