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language:"eng"
~person:"Ahlert, Dieter"
~person:"Buell, Victor P."
~person:"Dahl, Stephan"
~subject:"Betriebswirtschaftslehre"
~type_genre:"Handbuch"
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Handbook of modern marketing
Buell, Victor P.
(
ed.
)
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1986
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2. ed.
Persistent link: https://www.econbiz.de/10013467236
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