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language:"eng"
~person:"Ala-Heikkilä, Virpi"
~person:"Christodoulides, George"
~person:"Kabst, Rüdiger"
~subject:"Brand image"
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Ala-Heikkilä, Virpi
Christodoulides, George
Kabst, Rüdiger
Van Hoye, Greet
5
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Human resource management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Management accountants' image, role and identity : employer branding and identity conflict
Ala-Heikkilä, Virpi
;
Järvenpää, Marko
- In:
Qualitative research in accounting & management
20
(
2023
)
3
,
pp. 337-371
Persistent link: https://www.econbiz.de/10014323408
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2
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
3
Recruitment process outsourcing and applicant reactions : when does image make a difference?
Wehner, Marius Claus
;
Giardini, Angelo
;
Kabst, Rüdiger
- In:
Human resource management
54
(
2015
)
6
,
pp. 851-875
Persistent link: https://www.econbiz.de/10011412014
Saved in:
4
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
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