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language:"eng"
~person:"Bonatti, Alessandro"
~subject:"Online-Marketing"
~type:"book"
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Online-Marketing
Preisdifferenzierung
14
Price discrimination
14
Preismanagement
7
Pricing strategy
7
Experiment
6
Advertising
5
Competition
5
Consumer behaviour
5
Data
5
Digital Platforms
5
Digital platform
5
Digitale Plattform
5
Digitalisierung
5
Digitization
5
Information behaviour
5
Informationsverhalten
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Internet marketing
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Konsumentenverhalten
5
Matching
5
Mechanism design
5
Mechanismus-Design-Theorie
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Price Discrimination
5
Product differentiation
5
Produktdifferenzierung
5
Werbung
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Asymmetric information
4
Asymmetrische Information
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Auction
4
Auction theory
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Auctions
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Auktion
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Auktionstheorie
4
Decision under risk
4
E-commerce
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Electronic Commerce
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Entscheidung unter Risiko
4
Internet-Auktion
4
Managed Advertising Campaigns
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Online auction
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Bonatti, Alessandro
Bergemann, Dirk
5
Lewis, Gregory
4
Nazerzadeh, Hamid
4
Tåg, Joacim
4
Mobius, Markus M.
3
Angelucci, Charles
2
Celis, Elisa
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Celis, L. Elisa
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Jeon, Doh-Shin
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Kim, Byung-Cheol
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Loginova, Oksana
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Mantovani, Andrea
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Menicucci, Domenico
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Wu, Nianqiang
2
Wu, Nicholas
2
Bird, Daniel
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Botta, Marco
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Braghieri, Luca
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Carroni, Elias
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Edelman, Benjamin
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Görtz, Thomas
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Mauring, Eeva
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Mobius, Markus
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Paolini, Dimitri
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ECONIS (ZBW)
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How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
2
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317631
Saved in:
3
Data, competition, and digital platforms
Bergemann, Dirk
;
Bonatti, Alessandro
-
2022
Persistent link: https://www.econbiz.de/10013464241
Saved in:
4
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
5
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
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