//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Brady, Mairead"
~person:"Cohen, William A."
~subject:"Marketing management"
~type:"book"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
4
Marketingmanagement
4
Theorie
3
Theory
3
Marketing theory
2
Marketingtheorie
2
Europa
1
Selling
1
Strategische Planung
1
Unternehmensplanung
1
Verkauf
1
more ...
less ...
Type of publication
All
Book / Working Paper
Type of publication (narrower categories)
All
Lehrbuch
Textbook
4
Bibliografie
1
Einführung
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
Author
All
Brady, Mairead
Cohen, William A.
Kotler, Philip
28
Kerin, Roger A.
20
Hartley, Steven W.
17
Peter, Jerome Paul
14
Armstrong, Gary
12
Donnelly, James H.
12
Rudelius, William
10
Keller, Kevin Lane
9
Ferrell, Odies C.
5
Hutt, Michael D.
5
Perreault, William D.
5
Piercy, Nigel
5
Speh, Thomas W.
5
Ford, John B.
4
Ibrahim, Essam
4
McCarthy, Edmund Jerome
4
Pride, William M.
4
West, Douglas C.
4
Boone, Louis E.
3
Cannon, Joseph P.
3
Cravens, David W.
3
Fill, Chris
3
Kurtz, David L.
3
Opresnik, Marc Oliver
3
Palmer, Adrian
3
Peterson, Robert A.
3
Smith, Paul R.
3
Walker, Orville C.
3
Zook, Ze
3
Abratt, Russell
2
Baines, Paul
2
Basteri, Cynthia Gendall
2
Bendixen, Michael
2
Berkowitz, Eric N.
2
Best, Roger J.
2
Boyd, Harper W.
2
Brennan, Ross
2
Clark, Brenda
2
more ...
less ...
Published in...
All
Pearson one series
1
Wiley series on business strategy
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
2
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
3
The practice of marketing management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
4
Winning on the marketing front : the corporate manager's game plan
Cohen, William A.
-
1986
Persistent link: https://www.econbiz.de/10000696517
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->