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language:"eng"
~person:"Christodoulides, George"
~person:"Dalvi, Dipali Shrikant"
~subject:"Brand image"
~subject:"Workforce"
~type_genre:"Aufsatz in Zeitschrift"
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Christodoulides, George
Dalvi, Dipali Shrikant
Van Hoye, Greet
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Employer brand equity and its impact on the application intent of the prospective employees
Dalvi, Dipali Shrikant
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012508239
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2
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
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