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language:"eng"
~person:"Christodoulides, George"
~person:"Kabst, Rüdiger"
~subject:"Brand image"
~subject:"Personalmarketing"
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Brand image
Personalmarketing
HR marketing
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4
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recruitment
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applicant attraction
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brand equity
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recruitment advertisements
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structural equation modeling
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Christodoulides, George
Kabst, Rüdiger
Baum, Matthias
8
Mosley, Richard
7
Van Hoye, Greet
7
Dineen, Brian R.
6
Sharma, Ravindra
6
Yu, Kang Yang Trevor
6
Agarwal, Shivani
5
Edwards, Martin R.
5
Grace, Debra
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Martin, Graeme
5
Näppä, Anna
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Rana, Geeta
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Saini, Gordhan K.
5
Tanwar, Karnica
5
Welpe, Isabell M.
5
Allen, David G.
4
App, Stefanie
4
Hubschmid, Elena
4
Lievens, Filip
4
Prasad, Asha
4
R., Geetha
4
Rampl, Linn Viktoria
4
Tkalac Verčič, Ana
4
Tumasjan, Andranik
4
Arthur, Diane
3
Büttgen, Marion
3
Collins, Christopher J.
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Gilani, Hasan
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Gravili, Ginevra
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Hillebrandt, Isabelle
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Kanwal, Hira
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Kashyap, Vaneet
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Kaur, Prabhjot
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Khanyapuss Punjaisri
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King, Ceridwyn
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Lings, Ian
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Human resource management
4
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of world business : JWB
1
The international journal of human resource management
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1
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
2
Recruitment process outsourcing and applicant reactions : when does image make a difference?
Wehner, Marius Claus
;
Giardini, Angelo
;
Kabst, Rüdiger
- In:
Human resource management
54
(
2015
)
6
,
pp. 851-875
Persistent link: https://www.econbiz.de/10011412014
Saved in:
3
The effectiveness of recruitment advertisements and recruitment websites : indirect and interactive effects on applicant attraction
Baum, Matthias
;
Kabst, Rüdiger
- In:
Human resource management
53
(
2014
)
3
,
pp. 353-378
Persistent link: https://www.econbiz.de/10010378688
Saved in:
4
How to attract applicants in the Atlantic versus the Asia-Pacific region? : a cross-national analysis on China, India, Germany, and Hungary
Baum, Matthias
;
Kabst, Rüdiger
- In:
Journal of world business : JWB
48
(
2013
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10009724661
Saved in:
5
Conjoint implications on job preferences : the moderating role of involvement
Baum, Matthias
;
Kabst, Rüdiger
- In:
The international journal of human resource management
24
(
2013
)
7
,
pp. 1393-1417
Persistent link: https://www.econbiz.de/10009735030
Saved in:
6
Graduates' reactions to recruitment process outsourcing : a scenario-based study
Wehner, Marius Claus
;
Giardini, Angelo
;
Kabst, Rüdiger
- In:
Human resource management
51
(
2012
)
4
,
pp. 601-623
Persistent link: https://www.econbiz.de/10009613336
Saved in:
7
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
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