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language:"eng"
~person:"Christodoulides, George"
~subject:"Brand image"
~subject:"Markenführung"
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Christodoulides, George
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Industrial marketing management : the international journal for industrial and high-tech firms
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A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
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