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language:"eng"
~person:"Green, William"
~subject:"Brand management"
~subject:"social movements"
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Brand management
social movements
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Green, William
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Journal of philanthropy and marketing
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Marketing theory
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The Hong Kong Umbrella Movement as a non-profitorganization : an empirical study on the use of visualbranding practices for social change
Patsiaouras, Georgios
;
Veneti, Anastasia
;
Green, William
- In:
Journal of philanthropy and marketing
27
(
2022
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013272110
Saved in:
2
Marketing, art and voices of dissent : promotional methods of protest art by the 2014 Hong Kong’s Umbrella Movement
Patsiaouras, Georgios
;
Veneti, Anastasia
;
Green, William
- In:
Marketing theory
18
(
2018
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10011825475
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