//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Heerde, Harald J. van"
~subject:"Markenführung"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Theorie
Marketing
3
Dynamische Wirtschaftstheorie
2
Economic dynamics
2
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenimage
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Theory
1
Time series analysis
1
Zeitreihenanalyse
1
brand equity
1
consumer-based brand equity
1
market share models
1
marketing metrics
1
marketing-mix elasticities
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Thesis
Article in journal
2
Language
All
English
Author
All
Heerde, Harald J. van
Hruschka, Harald
5
Wooliscroft, Ben
5
Melewar, T. C.
4
Botzenhardt, Florian
3
Conejo, Francisco
3
Eliaz, Kfir
3
Gaski, John F.
3
Hanssens, Dominique M.
3
Johnson, Lester W.
3
Lusch, Robert F.
3
Spiegler, Ran
3
Topaloğlu, Hüseyin
3
Abratt, Russell
2
Avdulaj, Jonida
2
Balmer, John M. T.
2
Bang, Nguyen
2
Barnes, Victoria
2
Braunstein, Andrew W.
2
Brodie, Roderick J.
2
Bronnenberg, Bart J.
2
Brown, Stephen
2
Burch, Lauren M.
2
Castelló-Martínez, Araceli
2
Cavusgil, Erin
2
Ceyhan, Ayben
2
Chaudhuri, Himadri Roy
2
Christodoulides, George
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
Crittenden, Victoria Lynn
2
Danaher, Peter J.
2
Dias, Álvaro Lopes
2
Farris, Paul W.
2
Fay, Daniel L.
2
Ferdinand, Hans-Michael
2
Freitas, Bruno Duarte Abreu
2
Garner, Benjamin
2
Gruca, Thomas S.
2
Kitchen, Philip J.
2
more ...
less ...
Published in...
All
Journal of marketing
1
Schmalenbach business review : sbr
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
2
How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
- In:
Schmalenbach business review : sbr
54
(
2002
)
3
,
pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->