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language:"eng"
~person:"Hirschman, Elizabeth Caldwell"
~person:"Wathieu, Luc"
~subject:"Gerald Zaltman"
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Hirschman, Elizabeth Caldwell
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Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
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Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
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2018
Persistent link: https://www.econbiz.de/10011900063
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