//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Hruschka, Harald"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Theorie
Marketing
10
Market research
5
Marktforschung
5
Retailing
5
Theory
5
Consumer behaviour
4
Konsumentenverhalten
4
Einzelhandel
3
Market basket analysis
3
Retail trade
3
Endogeneity
2
Marketing management
2
(D) OR in marketing
1
Absatz
1
Advertising effects
1
Aggregation
1
Artificial intelligence
1
Cross effects
1
Data Mining
1
Data mining
1
Decision
1
Dynamic optimization
1
Econometric model
1
Econometrics
1
Entscheidung
1
Estimation
1
Estimation theory
1
Heuristics
1
Heuristik
1
Interaction effects
1
Kauf
1
Künstliche Intelligenz
1
Logit model
1
Logit-Modell
1
Market response
1
Market share
1
Marktanteil
1
Mixture of Dirichlet Processes
1
more ...
less ...
Online availability
All
Free
3
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Book section
Article in journal
7
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
German
1
Author
All
Hruschka, Harald
Leeflang, Peter
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Lim, Weng Marc
7
Adeola, Ogechi
6
Balmer, John M. T.
6
Jones, Rosalind
6
Morrish, Sussie C.
6
Thrassou, Alkis
6
Gilmore, Audrey
5
Hunt, Shelby D.
5
Jaworski, Bernard J.
5
Kotler, Philip
5
Madhavaram, Sreedhar
5
Uslay, Can
5
Varadarajan, Rajan
5
Wooliscroft, Ben
5
Brodie, Roderick J.
4
Carpenter, Gregory S.
4
Di Benedetto, C. Anthony
4
Feng, Hui
4
Foroudi, Pantea
4
Hills, Gerald E.
4
Katsonis, Nikolaos
4
Keller, Kevin Lane
4
Kjellberg, Hans
4
Krishen, Anjala S.
4
Laczniak, Gene R.
4
Lindgreen, Adam
4
Lusch, Robert F.
4
O'Cass, Aron
4
Storbacka, Kaj
4
Tadajewski, Mark
4
Agnihotri, Raj
3
Akter, Shahriar
3
Baker, Michael John
3
Chaudhuri, Himadri Roy
3
Colbert, François
3
Danaher, Peter J.
3
more ...
less ...
Published in...
All
Journal of business economics : JBE
3
Review of managerial science : RMS
2
European journal of operational research : EJOR
1
Schmalenbach business review : sbr
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
2
Heuristic pricing rules not requiring knowledge of the price response function
Gahler, Daniel
;
Hruschka, Harald
- In:
Review of managerial science : RMS
17
(
2023
)
7
,
pp. 2325-2347
Persistent link: https://www.econbiz.de/10014335776
Saved in:
3
Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald
- In:
Review of managerial science : RMS
16
(
2022
)
4
,
pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
Saved in:
4
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
Saved in:
5
Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine
;
Hruschka, Harald
- In:
European journal of operational research : EJOR
250
(
2016
)
2
,
pp. 579-589
Persistent link: https://www.econbiz.de/10011441718
Saved in:
6
Profit implications of estimation methods for the allocation of marketing resources
Werkmeister, Marc
;
Hruschka, Harald
- In:
Journal of business economics : JBE
84
(
2014
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10010246805
Saved in:
7
An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald
- In:
Schmalenbach business review : sbr
53
(
2001
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->