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language:"eng"
~person:"Hultink, Erik J."
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Hultink, Erik J.
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New and future research efforts in investigating launch strategies
Hultink, Erik J.
- In:
Tinbergen Institute research bulletin
6
(
1994
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10001162368
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2
A marketing manager's view on successful high tech launch strategies
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421254
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3
Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421278
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