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language:"eng"
~person:"Pagani, Margherita"
~subject:"Big data"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Big data
Konsumentenverhalten
Consumer behaviour
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2
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Aufsatz in Zeitschrift
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Pagani, Margherita
Acquisti, Alessandro
6
Martin, Kelly D.
6
Milne, George R.
6
Morimoto, Mariko
5
Palmatier, Robert W.
5
Choi, Ben C. F.
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Oghazi, Pejvak
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Rao, H. Raghav
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Taylor, Curtis R.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
2
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
3
The effects of privacy concerns, perceived risk and trust on online purchasing behaviour
Fortes, Nuno
;
Rita, Paulo
;
Pagani, Margherita
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 307-329
Persistent link: https://www.econbiz.de/10011858799
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