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language:"eng"
~person:"Perri, Matthew"
~subject:"Theory"
~subject:"Werbung"
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Werbung
Consumer behaviour
4
Direct marketing
4
Direktmarketing
4
Konsumentenverhalten
4
Advertising
2
Advertising effects
2
Arzneimittel
2
Forecasting model
2
Genetic engineering
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Gentechnik
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Pharmaceuticals
2
Prognoseverfahren
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Werbewirkung
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Attitudes
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Brief summary
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Consumer attitudes
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Consumers
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Direct-to-consumer
1
Direct-to-consumer advertising
1
Experiment
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Gesundheit
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Health
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Information behaviour
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Information processing
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Informationsverhalten
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Intentions
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Kundenbindungsprogramm
1
Loyalty program
1
Predictive genetic tests
1
Risk communication
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USA
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United States
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Verbrauchereinstellung
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direct-to-consumer
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health belief model
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predictive genetics tests
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Perri, Matthew
Wood, Daniel H.
6
Karlan, Dean
5
Fogel, Joshua
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Aikin, Kathryn J.
3
Bar, Talia
3
Bradford, W. David
3
Dave, Dhaval
3
Lillard, Dean R.
3
Neuberger, Doris
3
Saffer, Henry
3
Sullivan, Helen W.
3
Tapp, Alan
3
Agbo, Maxime
2
Baier, Martin
2
Berger, Paul D.
2
Betts, Kevin R.
2
Bonfrer, Andre
2
Boudewyns, Vanessa
2
Drèze, Xavier
2
Eastin, Matthew S.
2
Esteban, Lola
2
Huh, Jisu
2
Iizuka, Toshiaki
2
Inderst, Roman
2
Jayawardhana, Jayani
2
Jin, Ginger Zhe
2
Joseph, Mathew
2
Ju, Ilwoo
2
Kalwani, Manohar U.
2
Karlan, Dean S.
2
Kindermann, Harald
2
Limbu, Yam B.
2
Liu, Hongju
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Liu, Qiang
2
Mackert, Michael
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
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ECONIS (ZBW)
2
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1
Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh
;
Deshpande, Aparna
;
Menon, Ajit
;
Perri, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
Saved in:
2
An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.
;
Ramakrishnan, Shravanan
;
Perri, Matthew
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
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