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language:"eng"
~person:"Sengupta, Kalyan"
~subject:"Textile distribution"
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Textile distribution
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Consumer behaviour
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Multi brand retail
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Sengupta, Kalyan
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International journal of retail & distribution management
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The IUP journal of marketing management : IJMM
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Do apparel store formats matter to Indian shoppers?
Basu, Rituparna
;
Guin, Kalyan K.
;
Sengupta, Kalyan
- In:
International journal of retail & distribution management
42
(
2014
)
8
,
pp. 698-716
Persistent link: https://www.econbiz.de/10010391140
Saved in:
2
Format perception of Indian apparel shoppers : case of single and multi-brand stores
Basu, Rituparna
;
Sengupta, Kalyan
;
Guin, Kalyan K.
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
3
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009660077
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