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language:"eng"
~person:"Simpson, Mike"
~subject:"SME"
~subject:"Social Web"
~type:"article"
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Entrepreneurship marketing : principles and practice of SME marketing
2
International journal of entrepreneurial behaviour & research
1
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ECONIS (ZBW)
3
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Marketing in SMEs : a "4Ps" self-branding model
Resnick, Sheilagh Mary
;
Cheng, Ranis
;
Simpson, Mike
; …
- In:
International journal of entrepreneurial behaviour & …
22
(
2016
)
1
,
pp. 155-174
Persistent link: https://www.econbiz.de/10011542530
Saved in:
2
The role and relevance model of marketing in SMEs
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 30-44)
.
2011
Persistent link: https://www.econbiz.de/10008822552
Saved in:
3
Marketing in SMEs : an introduction
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 1-12)
.
2011
Persistent link: https://www.econbiz.de/10008822555
Saved in:
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