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language:"eng"
~person:"Zippel, Christian"
~subject:"Brand management"
~subject:"Retail chain"
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Relationship selling strategies to increase cooperation from dominant retail channel partners : findings of an exploratory study
Zippel, Christian
;
Wilkinson, John
;
Vogler, Thomas
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 709-724)
.
2013
Persistent link: https://www.econbiz.de/10009780061
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