//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~source:"econis"
~subject:"Public relations"
~type_genre:"Case study"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Community"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Public relations
Social Web
296
Social web
296
Online-Marketing
90
Internet marketing
89
Web 2.0 technologies
32
Web 2.0-Technologien
32
Beziehungsmarketing
30
Relationship marketing
30
USA
30
United States
30
Electronic Commerce
23
Marketing management
23
Marketingmanagement
23
Soziale Software
23
Business model
21
Geschäftsmodell
21
Soziales Netzwerk
21
Marketing
20
E-commerce
19
Öffentlichkeitsarbeit
19
World Wide Web 2.0
18
Innovationsmanagement
13
Strategisches Management
13
Viral marketing
13
Virales Marketing
13
Erfolgsfaktor
12
Innovation management
12
Social network
12
Welt
12
World
12
Brand management
11
Customer integration
11
Knowledge transfer
11
Kundenintegration
11
Markenführung
11
Nonprofit organization
11
Nonprofit-Organisation
11
Wissenstransfer
11
Consumer behaviour
10
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Book / Working Paper
9
Type of publication (narrower categories)
All
Case study
Ratgeber
Article in journal
409
Aufsatz in Zeitschrift
409
Aufsatz im Buch
78
Book section
78
Collection of articles of several authors
17
Sammelwerk
17
Aufsatzsammlung
16
Fallstudie
12
Graue Literatur
8
Non-commercial literature
8
Conference paper
6
Konferenzbeitrag
6
Arbeitspapier
5
Guidebook
5
Hochschulschrift
5
Working Paper
5
Handbook
3
Handbuch
3
Interview
3
Konferenzschrift
3
Conference proceedings
2
Lehrbuch
1
Textbook
1
Thesis
1
more ...
less ...
Language
All
English
German
23
Author
All
Scott, David Meerman
2
Albinsson, Pia A.
1
Bauer, Theresa
1
Bernoff, Josh
1
Brown, Rob
1
Chaidaroon, Suwichit
1
Chaudhury, Sarita Ray
1
Chia, Joy
1
Cruz, Ryan E.
1
Jones, Brian
1
Köhler, Thomas R.
1
Li, Charlene
1
Lima, Anderson
1
Maharaj, Manoj
1
Mak, Angela Ka Ying
1
Matolay, Réka
1
McQueen, David
1
Pataki, György
1
Perera, B. Yasanthi
1
Phillips, David
1
Pillay, Kiru
1
Postman, Joel
1
Seijts, Jana
1
Sheldrake, Philip
1
Swann, Patricia
1
Szántó, Richárd
1
Temperley, John
1
Young, Philip
1
more ...
less ...
Published in...
All
Communicating corporate social responsibility : perspectives and practice
2
Corporate social responsibility in the digital age
2
Analyzing the strategic role of social networking in firm growth and productivity
1
CIO
1
Harvard business review : HBR
1
Journal of marketing management : MM
1
PR in practice series
1
Social entrepreneurship as a catalyst for social change
1
The dark side of social media : a consumer psychology perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cases in public relations management : the rise of social media and activism
Swann, Patricia
-
2020
-
Third edition
Persistent link: https://www.econbiz.de/10014013875
Saved in:
2
When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media
Perera, B. Yasanthi
;
Cruz, Ryan E.
;
Albinsson, Pia A.
; …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 125-146)
.
2018
Persistent link: https://www.econbiz.de/10011740528
Saved in:
3
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
Saved in:
4
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
5
CSR and new battle lines in online PR war : a case study of the energy sector and its discontents
McQueen, David
- In:
Corporate social responsibility in the digital age
,
(pp. 99-125)
.
2015
Persistent link: https://www.econbiz.de/10010513432
Saved in:
6
When the Twitterverse turns on you
Seijts, Jana
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 117-121
Persistent link: https://www.econbiz.de/10010339529
Saved in:
7
The responsibilities of social networking companies : applying political CSR theory to Google, Facebook and Twitter
Bauer, Theresa
- In:
Communicating corporate social responsibility : …
,
(pp. 259-282)
.
2014
Persistent link: https://www.econbiz.de/10010346523
Saved in:
8
Communicating, connecting and development social capital for organisations and their communities : benefits for socially responsive organisations
Chia, Joy
- In:
Communicating corporate social responsibility : …
,
(pp. 41-58)
.
2014
Persistent link: https://www.econbiz.de/10010346546
Saved in:
9
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman
-
2013
-
4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114
Saved in:
10
Cultural perspective on social entrepreneurship : a case study of Facebook usage by a community-based cancer treatment center in rural Thailand
Chaidaroon, Suwichit
;
Mak, Angela Ka Ying
- In:
Social entrepreneurship as a catalyst for social change
,
(pp. 85-114)
.
2013
Persistent link: https://www.econbiz.de/10010209013
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->