//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Theorie"
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
SME
Theorie
Marketing
38
Consumer behaviour
12
Konsumentenverhalten
12
Economic history
6
Theory
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Marketing theory
5
Marketingtheorie
5
Scientists
5
Wissenschaftler
5
USA
4
United States
4
Brand image
3
Deutschland
3
Germany
3
Innovation
3
Markenimage
3
Pakistan
3
Unternehmenserfolg
3
Brand management
2
Ernährungsindustrie
2
Ernährungswirtschaft
2
Firm performance
2
Food industry
2
Markenführung
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
1989-2000
1
2000
1
2004-2012
1
Advertising
1
Advertising effects
1
Agraraußenhandel
1
Agrarboden
1
Agricultural soil
1
Agriculture
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Collection of articles written by one author
Article in journal
549
Aufsatz in Zeitschrift
549
Graue Literatur
138
Non-commercial literature
138
Aufsatz im Buch
121
Book section
121
Working Paper
119
Arbeitspapier
114
Lehrbuch
94
Textbook
93
Collection of articles of several authors
88
Sammelwerk
88
Aufsatzsammlung
69
Konferenzschrift
42
Glossar enthalten
34
Glossary included
34
Hochschulschrift
26
Conference proceedings
24
Case study
23
Fallstudie
23
Thesis
19
Handbook
16
Handbuch
16
Ratgeber
13
Guidebook
12
Bibliografie
8
Bibliografie enthalten
8
Bibliography included
8
Reprint
7
Fallstudiensammlung
6
Festschrift
6
Sammlung
6
Amtsdruckschrift
5
Einführung
5
Government document
5
CD-ROM, DVD
4
Bibliographie
3
Systematic review
3
Übersichtsarbeit
3
more ...
less ...
Language
All
English
German
4
Author
All
Sheth, Jagdish N.
2
Bettman, James R.
1
Gonzalo, Jesús
1
John, Deborah Roedder
1
Keller, Kevin Lane
1
Meyer, Robert J.
1
Sujan, Mita
1
Thompson, Theresa
1
Wallace, Rodney B.
1
Wältermann, Christian
1
Zaltman, Gerald
1
more ...
less ...
Published in...
All
Legends in consumer behavior
1
Legends in marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
3
Essays on news provision in competitive environments
Wältermann, Christian
-
2013
Persistent link: https://www.econbiz.de/10010187624
Saved in:
4
Essays on cooperation in developing country industrial clusters
Thompson, Theresa
-
2005
Persistent link: https://www.econbiz.de/10003384640
Saved in:
5
Financial markets, marketing, and information sharing : three essays in industrial organization
Wallace, Rodney B.
-
2000
Persistent link: https://www.econbiz.de/10001667455
Saved in:
6
Estimation of long run equilibrium relationships and common long memory components in cointegrated systems
Gonzalo, Jesús
-
1991
Persistent link: https://www.econbiz.de/10000866008
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->