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language:"eng"
~subject:"United States"
~type_genre:"Collection of articles written by one author"
~type_genre:"Conference paper"
~type_genre:"Guidebook"
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
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United States
Marketing
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61
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57
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50
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49
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44
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44
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marketing
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Layton, Roger A.
3
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1
Broni, Georgia
1
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1
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1
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1
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1
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Ulver-Sneistrup, Sofia
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Australasian marketing journal
3
Acta Universitatis Agriculturae Sueciae / Doctoral thesis
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Get both sides of the story
1
International journal of economics and financial issues : IJEFI
1
Journal of marketing management : MM
1
Legends in marketing
1
Lund studies in economics and management
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
23
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1
Three essays on new challenges and opportunities for marketing in an evolving technological environment
Heß, Nicole Jasmin
-
2018
Persistent link: https://www.econbiz.de/10011879492
Saved in:
2
Implementation of marketing innovation at PT. Pegadaian in the revolutionary 4.0
Sugiat, M.A.
;
Sudiana, K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 168-171)
.
2020
Persistent link: https://www.econbiz.de/10012226341
Saved in:
3
Analysis hybrid model : an influencing marketing 3.0 to purchasing on post graduate program institutions in Jakarta
Susilo, Wilhelmus Hary
;
Suryaty, Lili
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011661324
Saved in:
4
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
5
Marketing ethics and communication strategy in the case of Enron fraud
Broni, Georgia
;
Velentzas, John
;
Papapanagos, Harry
- In:
Advances in applied economic research : proceedings of …
,
(pp. 269-278)
.
2017
Persistent link: https://www.econbiz.de/10011744035
Saved in:
6
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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7
Fundamentals of school marketing
Lockhart, Johanna M.
-
2016
Persistent link: https://www.econbiz.de/10011518260
Saved in:
8
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
9
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
10
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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