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language:"eng"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Direct mailing"
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Direct marketing
493
Direktmarketing
493
Consumer behaviour
134
Konsumentenverhalten
134
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
103
Werbewirkung
103
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95
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95
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80
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80
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58
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58
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54
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54
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46
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46
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44
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44
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38
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38
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33
Vertriebsweg
33
direct marketing
26
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22
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21
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21
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18
Online-Handel
18
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17
Großbritannien
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17
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16
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16
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16
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15
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15
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466
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476
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106
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106
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71
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71
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25
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Park, Jin Seong
6
Aikin, Kathryn J.
5
Huh, Jisu
5
Sullivan, Helen W.
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
4
Mukherjee, Avinandan
4
Perri, Matthew
4
Verhoef, Peter C.
4
Albaum, Gerald S.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Diepen, Merel van
3
Donkers, Bas
3
Franses, Philip Hans
3
Limbu, Yam B.
3
Mackert, Michael
3
Mantrala, Murali K.
3
Morimoto, Mariko
3
O'Hara, Jeffrey K.
3
Park, Timothy A.
3
Poon, Patrick
3
Rollins, Brent L.
3
Sridhar, Shrihari
3
Ball, Jennifer Gerard
2
Battershill, Martin
2
Berndt, Ernst R.
2
Bhutada, Nilesh
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Boothby, Kate
2
Boudewyns, Vanessa
2
Bratina, Danijel
2
Brouthers, Lance Eliot
2
Chang, Susan
2
Chintagunta, Pradeep K.
2
Coussement, Kristof
2
De Bruyn, Arnaud
2
Deighton, John
2
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
MacLean Center for Clinical Medical Ethics
1
WHU - Otto Beisheim School of Management
1
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Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing analytics : JMA
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Marketing intelligence & planning
3
Quantitative marketing and economics : QME
3
The journal of law & economics
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ECONIS (ZBW)
493
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493
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481
Response modeling for database marketing using binary classification
VanDenPoel, Dirk
-
1999
Persistent link: https://www.econbiz.de/10001482573
Saved in:
482
Income of farmers who use direct marketing
Govindasamy, Ramu
;
Hossain, Ferdaus
;
Adelaja, Adesoji O.
- In:
Agricultural and resource economics review : ARER
28
(
1999
)
1
,
pp. 76-83
Persistent link: https://www.econbiz.de/10001496656
Saved in:
483
Quantitative approaches for profit maximization in direct marketing
Scheer, Hielke Roelof van der
-
1998
Persistent link: https://www.econbiz.de/10000998395
Saved in:
484
Quality farm food in Europe : a possible alternative to the industrialised food market and to current agri-environmental policies: lessons from France
Gilg, Andrew W.
- In:
Food policy : economics planning and politics of food …
23
(
1998
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10001249891
Saved in:
485
When e-mail becomes junk mail : the welfare implications of the advancement of communications technology
Shiman, Daniel R.
- In:
Review of industrial organization : RIO
11
(
1996
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10001203532
Saved in:
486
Direct marketing in Japan : to do or not to do?
In:
Trend watch : the new consumer trends in Japan
(
1996
)
Persistent link: https://www.econbiz.de/10001214582
Saved in:
487
"Fair trade" marketing : theory and practice
Prager, Charles
- In:
APROMA review
(
1995
),
pp. 9-15
Persistent link: https://www.econbiz.de/10001197046
Saved in:
488
The welfare economics of controls on brokers' commissions
Gravelle, Hugh
- In:
The Geneva papers on risk and insurance - issues and …
16
(
1991
)
58
,
pp. 3-19
Persistent link: https://www.econbiz.de/10001117246
Saved in:
489
Nonstore shopping among senior citizens
Kilsheimer, Jacqueline C.
- In:
Akron business and economic review
22
(
1991
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10001108698
Saved in:
490
Estimation of long run equilibrium relationships and common long memory components in cointegrated systems
Gonzalo, Jesús
-
1991
Persistent link: https://www.econbiz.de/10000866008
Saved in:
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