//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"hun"
~language:"eng"
~language:"ita"
~subject:"Brand image"
~subject:"Kundenzufriedenheit"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer research"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Kundenzufriedenheit
Werbung
Consumer behaviour
73,478
Konsumentenverhalten
73,458
Beziehungsmarketing
8,272
Relationship marketing
8,272
Theory
7,447
Theorie
7,442
Brand management
7,042
Markenführung
7,041
Markenimage
6,350
Customer satisfaction
5,276
Online retailing
5,224
Online-Handel
5,222
Social Web
4,467
Social web
4,467
USA
4,375
United States
4,320
Online-Marketing
4,265
Internet marketing
4,260
Dienstleistungsqualität
4,181
Service quality
4,181
Brand
4,007
Markenartikel
3,962
Einzelhandel
3,837
Retail trade
3,823
Werbewirkung
3,353
Advertising effects
3,351
Electronic Commerce
3,250
E-commerce
3,239
Experiment
3,199
Emotion
3,040
Advertising
2,757
Private consumption
2,705
Privater Konsum
2,705
Viral marketing
2,644
Virales Marketing
2,644
Preismanagement
2,567
Pricing strategy
2,567
more ...
less ...
Online availability
All
Undetermined
7,193
Free
2,298
Type of publication
All
Article
11,753
Book / Working Paper
1,787
Journal
9
Type of publication (narrower categories)
All
Article in journal
11,339
Aufsatz in Zeitschrift
11,339
Aufsatz im Buch
383
Book section
383
Graue Literatur
224
Non-commercial literature
224
Arbeitspapier
186
Working Paper
186
Conference paper
108
Konferenzbeitrag
108
Hochschulschrift
81
Collection of articles of several authors
55
Sammelwerk
55
Thesis
47
Reprint
40
Aufsatzsammlung
33
Konferenzschrift
32
Case study
21
Fallstudie
21
Collection of articles written by one author
15
Sammlung
15
Conference proceedings
13
Lehrbuch
5
Textbook
5
Bibliografie
3
Festschrift
3
Bibliografie enthalten
2
Bibliography included
2
Handbook
2
Handbuch
2
Market information
2
Marktinformation
2
Ratgeber
2
research-article
2
Amtliche Publikation
1
Mikroform
1
Quelle
1
Rezension
1
Umfrage
1
more ...
less ...
Language
All
Hungarian
English
Italian
German
339
French
5
Russian
3
Polish
2
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
Swedish
1
more ...
less ...
Author
All
Han, Heesup
65
Usman, Osly
41
Phau, Ian
36
Loureiro, Sandra Maria Correia
35
Mattila, Anna S.
28
Septianto, Felix
27
Bang, Nguyen
26
Diamantopoulos, Adamantios
26
Jang, Soocheong
25
Wong, IpKin Anthony
23
Pelsmacker, Patrick de
22
Hyun, Sunghyup Sean
21
Japutra, Arnold
21
Prentice, Catherine
21
Sreejesh, S.
21
Eisend, Martin
20
Hollebeek, Linda D.
20
Melewar, T. C.
20
Dens, Nathalie
19
Guzman, Francisco
19
Sarkar, Abhigyan
19
Bilgihan, Anil
18
Paul, Justin
18
Quach, Sara
18
Gierl, Heribert
17
Liu, Chih-Hsing
17
Park, Jungkun
17
Prayag, Girish
17
Siddiqui, Danish Ahmed
17
Ahn, Jiseon
16
Keller, Kevin Lane
16
Sarkar, Juhi Gahlot
16
Söderlund, Magnus
16
Thaichon, Park
16
Torres, Ivonne M.
16
Zúñiga, Miguel Ángel
16
Bagozzi, Richard P.
15
Balaji, M. S.
15
Das, Gopal
15
Johnson, Lester W.
15
more ...
less ...
Institution
All
National Bureau of Economic Research
9
Axel-Springer-Verlag
7
American Marketing Association
5
Springer Fachmedien Wiesbaden
5
IGI Global
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Erasmus Research Institute of Management
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
RWTH Aachen
2
University of Madras / Department of Commerce
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American Economic Association
1
American association of Advertising Agencies
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Edward Elgar Publishing
1
European Advertising Academy
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
Institute of Leadership and Management <London>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
578
Journal of retailing and consumer services
550
The journal of product & brand management
251
International journal of hospitality management
237
The journal of brand management : an international journal
225
Psychology & marketing
172
Journal of marketing communications
154
International journal of advertising : the review of marketing communications
141
Asia Pacific journal of marketing and logistics
140
Cogent business & management
122
European journal of marketing : EJM
122
Journal of travel and tourism marketing
114
The journal of services marketing
112
Journal of hospitality marketing & management
111
Journal of international consumer marketing
97
International journal of contemporary hospitality management
94
International journal of advertising : the quarterly review of marketing communications
92
Journal of promotion management : innovations in planning and applied research
90
Journal of strategic marketing
89
Tourism management : research, policies, practice
82
Marketing intelligence & planning
81
International journal of consumer studies
78
Journal of global marketing
78
Marketing letters : a journal of research in marketing
78
The journal of consumer marketing
78
International journal of internet marketing and advertising : IJIMA
77
Journal of advertising research
75
Journal of marketing
74
Journal of promotion management : JPM
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Services marketing quarterly
72
Journal of Islamic marketing
66
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
66
The service industries journal
66
Journal of the Academy of Marketing Science
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
International marketing review
59
Journal of fashion marketing and management
58
International journal of electronic marketing and retailing : IJEMR
56
more ...
less ...
Source
All
ECONIS (ZBW)
13,547
Other ZBW resources
2
Showing
13,301
-
13,310
of
13,549
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
13301
A taxonomy of consumer motives through preferred brand personality : empirical findings for 11 countries
Geeroms, Nele
;
Vermeir, Iris
;
Van Kenhove, Patrick
; …
-
2005
Persistent link: https://www.econbiz.de/10003242089
Saved in:
13302
Marketing communications in a world of consumption and brand communities
Muñiz, Albert M.
;
O'Guinn, Thomas C.
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 63-85)
.
2005
Persistent link: https://www.econbiz.de/10003247642
Saved in:
13303
Competition and advertising in specialized markets : a study of the U.S. pharmaceutical industry
Bhattacharyya, Amrita
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003231864
Saved in:
13304
Modeling the effects of attitudes toward advertising of the Internet
Manolis, Chris
;
Averill, Nicole
;
Brooks, Charles M.
- In:
Advances in electronic marketing
,
(pp. 247-269)
.
2005
Persistent link: https://www.econbiz.de/10003168547
Saved in:
13305
Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103
De Bruyn, Arnaud
;
Liechty, John C.
;
Huizingh, Eelko
; …
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10002830931
Saved in:
13306
Consumer testimonials as self-generated advertisements : evaluative reconstruction following product usage : Report No. 05-109
Shimp, Terence A.
;
Wood, Stacy L.
;
Smarandescu, Laura
- In:
MSI reports : working paper series
(
2005
)
2
,
pp. 61-92
Persistent link: https://www.econbiz.de/10003010632
Saved in:
13307
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
Saved in:
13308
How organizational complaint handling: drives customer loyalty : an analysis of the mechanistic and the organic approach
Homburg, Christian
;
Fürst, Andreas
-
2005
Persistent link: https://www.econbiz.de/10002897805
Saved in:
13309
Customers, quality and exchange
Lowe, Robin
- In:
Understanding and managing customers
,
(pp. 3-23)
.
2005
Persistent link: https://www.econbiz.de/10002377873
Saved in:
13310
Customers' perceptions of quality
Lowe, Robin
- In:
Understanding and managing customers
,
(pp. 188-211)
.
2005
Persistent link: https://www.econbiz.de/10002377880
Saved in:
First
Prev
1327
1328
1329
1330
1331
1332
1333
1334
1335
1336
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->