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language:"kaz"
~language:"deu"
~person:"Twardawa, Wolfgang"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Mit oder gegen den Strom? : Marketingstrategien für FMCG in Krisenzeiten
Twardawa, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 60-63
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