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language:"pol"
~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Cause-Related Marketing"
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Journal of marketing
International review on public and non-profit marketing
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Journal of philanthropy and marketing
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Emerging trends in business : an interdisciplinary approach
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International journal of internet marketing and advertising : IJIMA
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
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