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language:"swe"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing management : MM"
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Optimising marketing spend : return maximisation and risk minimisation in the marketing portfolio
Ryals, Lynette
;
Dias, Sam
;
Berger, Maya
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 991-1011
Persistent link: https://www.econbiz.de/10003604040
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