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language:"swe"
~isPartOf:"Journal of the Operational Research Society : OR"
~language:"eng"
~person:"Pitt, Leyland F."
~subject:"Marketing management"
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Journal of the Operational Research Society : OR
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Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
10
,
pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
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