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person:"Abe, Makoto"
~person:"Guzman, Francisco"
~person:"Loureiro, Sandra Maria Correia"
~person:"So, Kevin Kam Fung"
~subject:"Online-Marketing"
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Abe, Makoto
Guzman, Francisco
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Journal of promotion management : innovations in planning and applied research
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
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2
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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