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person:"Abe, Makoto"
~person:"Thomson, Matthew"
~subject:"Bayesian inference"
~subject:"brand love"
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Bayesian inference
brand love
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Abe, Makoto
Thomson, Matthew
Anghel, Lucian Claudiu
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Azar, Salim L.
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Ban, Masataka
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Journal of consumer research : JCR ; an interdisciplinary journal
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities
Khamitov, Mansur
;
Wang, Xin
;
Thomson, Matthew
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
3
,
pp. 435-459
Persistent link: https://www.econbiz.de/10012120587
Saved in:
2
A brand choice model for TV advertising management using single-source data
Ban, Masataka
;
Terui, Nobuhiko
;
Abe, Makoto
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 373-389
Persistent link: https://www.econbiz.de/10010217763
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