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person:"Ahearne, Michael"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Backhaus, Klaus"
~type:"article"
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B-to-B-Marketing
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Business-to-business marketing
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1972-2009
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Bibliometrics
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Brand image
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Ahearne, Michael
Backhaus, Klaus
Naudé, Peter
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Lindgreen, Adam
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Henneberg, Stephan
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Di Benedetto, C. Anthony
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Sharma, Arun
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Keränen, Joona
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Christodoulides, George
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Terho, Harri
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Ulaga, Wolfgang
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Agnihotri, Raj
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Casidy, Riza
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Cova, Bernard
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Kleinaltenkamp, Michael
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Möller, K. E. Kristian
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Johnston, Wesley J.
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La Rocca, Antonella
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Mohan, Mayoor
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Mouzas, Stefanos
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Rangarajan, Deva
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Snehota, Ivan
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Swani, Kunal
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Yan, Ruiliang
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Aarikka-Stenroos, Leena
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Andersen, Poul Houman
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Brown, Brian P.
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Iyer, Gopalkrishnan R.
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Kowalkowski, Christian
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Nyadzayo, Munyaradzi W.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Handbook of business-to-business marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business-to-business marketing
1
Journal of marketing
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
2
The structure and evolution of business-to-business marketing : a citation and co-citation analysis
Backhaus, Klaus
;
Lügger, Kai
;
Koch, Matthias
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 940-951
Persistent link: https://www.econbiz.de/10009349098
Saved in:
3
Impact of outsourcing on business-to-business marketing : an agenda for inquiry
Ahearne, Michael
;
Kothandaraman, Prabakar
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10003865272
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