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person:"Ahlert, Dieter"
~person:"Borawska, Anna"
~person:"Ciorciari, Joseph"
~subject:"Advertising effects"
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Advertising effects
Neuroscience
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Ahlert, Dieter
Borawska, Anna
Ciorciari, Joseph
Casado-Aranda, Luis-Alberto
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The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
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2
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
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