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person:"Allender, Mary Elizabeth"
~person:"Akca, Naciye"
~person:"Woisetschläger, David"
~subject:"Brand management"
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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ECONIS (ZBW)
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Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
Persistent link: https://www.econbiz.de/10003511643
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