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person:"Allender, Mary Elizabeth"
~person:"Groza, Mark D."
~person:"Woisetschläger, David"
~type:"article"
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Search: subject_exact:"Automobilsport"
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Motorsport
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Marketing management
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2007
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Advertising
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Automotive industry
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Formula One Racing
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Toyota-Jidōsha-Kōgyō-KK
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Allender, Mary Elizabeth
Groza, Mark D.
Woisetschläger, David
Jensen, Jonathan A.
4
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Journal of advertising research
1
Journal of business & economics research
1
Journal of global marketing
1
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ECONIS (ZBW)
4
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The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
2
Warning flags on the race track : the global markets' verdict on Formula One sponsorship
Cobs, Joe
;
Groza, Mark D.
;
Pruitt, Stephen W.
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 74-86
Persistent link: https://www.econbiz.de/10009548163
Saved in:
3
Predicting the outcome of NASCAR races : the role of driver experience
Allender, Mary Elizabeth
- In:
Journal of business & economics research
6
(
2008
)
3
,
pp. 79-83
Persistent link: https://www.econbiz.de/10003764178
Saved in:
4
Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
Persistent link: https://www.econbiz.de/10003511643
Saved in:
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