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person:"Allender, Mary Elizabeth"
~person:"Ryu, Dong Soo"
~person:"Woisetschläger, David"
~type:"article"
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Allender, Mary Elizabeth
Ryu, Dong Soo
Woisetschläger, David
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International journal of sports marketing & sponsorship
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Journal of business & economics research
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ECONIS (ZBW)
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The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences
Chung, Kyu-soo
;
Ryu, Dong Soo
;
Lee, Seunghwan
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10011608009
Saved in:
2
The effects of sensory stimuli on motorsports spectators
Chung, Kyu-soo
;
Ryu, Dong Soo
;
Green, Chris
;
Kang, Hyun Min
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 365-384
Persistent link: https://www.econbiz.de/10011531638
Saved in:
3
Predicting the outcome of NASCAR races : the role of driver experience
Allender, Mary Elizabeth
- In:
Journal of business & economics research
6
(
2008
)
3
,
pp. 79-83
Persistent link: https://www.econbiz.de/10003764178
Saved in:
4
Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
Persistent link: https://www.econbiz.de/10003511643
Saved in:
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