//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Allender, Mary Elizabeth"
~person:"Vulpus, Stephan"
~person:"Woisetschläger, David"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Automobilsport"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Motorsport
4
Automotive industry
3
Kfz-Industrie
3
Sponsoring
3
Sponsorship
3
Deutschland
2
Germany
2
Marketing management
2
Professional sports
2
Profisport
2
Advertising effects
1
Brand
1
Brand management
1
Corporate culture
1
Corporate reputation
1
Estimation
1
Firmenimage
1
Formel-1-Weltmeisterschaft
1
Japan
1
Kraftfahrzeug
1
Kraftfahrzeugindustrie
1
Markenartikel
1
Markenführung
1
Markenpolitik
1
Marketing
1
Motor vehicle
1
Schweiz
1
Schätzung
1
Sports economics
1
Sportökonomik
1
Strategisches Management
1
Switzerland
1
Theorie
1
Theory
1
Toyota-Jidōsha-Kōgyō-KK
1
USA
1
United States
1
Unternehmenskultur
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Hochschulschrift
1
Mikroform
1
Thesis
1
more ...
less ...
Language
All
German
2
Author
All
Allender, Mary Elizabeth
Vulpus, Stephan
Woisetschläger, David
Cobbs, Joe
2
Jensen, Jonathan A.
2
Brasel, S. Adam
1
Chan, Kwong
1
DeGaris, Larry
1
Fuchs, Andreas
1
Gips, James
1
Groza, Mark D.
1
Klein, Michael
1
Tyler, B. David
1
Wendt, Patrick
1
Young, Joyce A.
1
more ...
less ...
Published in...
All
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
Persistent link: https://www.econbiz.de/10003511643
Saved in:
2
Das strategische Marketing-Management von Motorsportprojekten der Automobil-Industrie : aufgezeigt an der Rennsport-Serie Formel 1
Vulpus, Stephan
-
2001
Persistent link: https://www.econbiz.de/10001607590
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->