//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Allender, Mary Elizabeth"
~person:"Woisetschläger, David"
~subject:"Brand management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Automobilsport"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Motorsport
2
Automotive industry
1
Japan
1
Kfz-Industrie
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Sponsoring
1
Sponsorship
1
Sports economics
1
Sportökonomik
1
Toyota-Jidōsha-Kōgyō-KK
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Allender, Mary Elizabeth
Woisetschläger, David
Amato, Christie H.
1
Bodkin, Charles D.
1
Fuchs, Andreas
1
Peters, Cara
1
Wendt, Patrick
1
Published in...
All
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
Persistent link: https://www.econbiz.de/10003511643
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->