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person:"Altinkemer, Kemal"
~person:"Cui, Xuebin"
~subject:"Beziehungsmarketing"
~subject:"Zielgruppe"
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Beziehungsmarketing
Zielgruppe
Mobile Anwendung
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Mobile application
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Consumer behaviour
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Konsumentenverhalten
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Innovation adoption
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Innovationsakzeptanz
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Norway
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Altinkemer, Kemal
Cui, Xuebin
Al-Nabhani, Khalid
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McLean, Graeme J.
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Heerde, Harald J. van
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Electronic commerce research
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Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
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