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person:"Altinkemer, Kemal"
~person:"Cui, Xuebin"
~subject:"Mobile marketing"
~subject:"Zielgruppe"
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Mobile marketing
Zielgruppe
Mobile Anwendung
6
Mobile application
6
Consumer behaviour
4
Konsumentenverhalten
4
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Business
3
Mobile Marketing
3
Mobile business
3
Mobile communications
3
Mobilkommunikation
3
Einzelhandel
2
Internet marketing
2
Online-Marketing
2
Retail trade
2
Beziehungsmarketing
1
Customer segmentation
1
Distribution channel
1
Horizontal differentiation
1
Internet
1
Latent class model
1
Market segmentation
1
Marktsegmentierung
1
Mobile app adoption
1
Mobile app usage
1
Mobile apps
1
Mobile shopping
1
Multichannel marketing
1
Needs evolvement
1
Norway
1
Norwegen
1
Online retailing
1
Online-Handel
1
Relationship marketing
1
Retailing
1
Sequential interdependence
1
Target group
1
Vertriebsweg
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Altinkemer, Kemal
Cui, Xuebin
Sajad Rezaei
5
Heinemann, Gerrit
4
Ghose, Anindya
3
Bauer, Christine
2
Foerderer, Jens
2
Gaiser, Christian
2
Gaiser, Christian W.
2
Kircher, Tobias
2
Liu, Yinyuan
2
Narang, Unnati
2
Seehaus, Christoph
2
Shankar, Venkatesh
2
Aickelin, Uwe
1
Albert, Melinda
1
Alcázar Martínez, Benjamin del
1
Ataman, M. Berk
1
Axcell, Shana
1
Aydin, Zeynep
1
Baek, Tae Hyun
1
Bagnall, Gaynor
1
Bauer, Martin
1
Begole, Bo
1
Behre, Sebastian
1
Brandt, Tobias
1
Bruggen, Gerrit H. van
1
Chen, Yubo
1
Chew, Hong Wee
1
Choi, Jeonghye
1
Choi, Yung Kyun
1
Cokki, Cokki
1
Crawford, Garry
1
Damski, Chris
1
Diacon, Paula-Elena
1
Dinsmore, John
1
Dominici, Gandolfo
1
Donaldson, Jeff
1
Donici, Gabriel-Andrei
1
Drossos, Dimitris
1
Ellis, Debbie
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Electronic commerce research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
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ECONIS (ZBW)
3
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Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
2
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
3
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
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