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person:"Altinkemer, Kemal"
~person:"Cui, Xuebin"
~subject:"Vertriebsweg"
~subject:"Zielgruppe"
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Vertriebsweg
Zielgruppe
Mobile Anwendung
6
Mobile application
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Consumer behaviour
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Konsumentenverhalten
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Innovation adoption
3
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Mobile Marketing
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Customer segmentation
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Latent class model
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Marktsegmentierung
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Norway
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Altinkemer, Kemal
Cui, Xuebin
Foerderer, Jens
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2
Zielke, Stephan
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Electronic commerce research
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Journal of retailing
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ECONIS (ZBW)
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Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
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2
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
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