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person:"Areni, Charles S."
~person:"Gupta, Suraksha"
~person:"Iglesias, Oriol"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand architecture
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Markenarchitektur
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Brand management
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Lieferantenmanagement
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Supplier relationship management
4
Co-creation
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Corporate reputation
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Relationship marketing
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Brand
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Business ethics
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Corporate culture
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Adidas
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Affective trust
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B-to-B-Marketing
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Bibliometrics
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Areni, Charles S.
Gupta, Suraksha
Iglesias, Oriol
Balmer, John M. T.
2
Mingione, Michela
2
Sinha, Dr. Ratna
2
Ab Hamid, Siti Ngayesah
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Anisimova, Tatiana
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Barrio-García, Salvador del
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Batista-Foguet, Joan Manel
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Bebek, Gaye
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Chen, Weifeng
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Eisingerich, Andreas B
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Foscht, Thomas
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Hammerschmidt, Maik
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Ind, Nicholas
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Kashif, Muhammad
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Khan, Imran
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Liu, Yeyi
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Journal of business ethics : JOBE
1
Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
2
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
3
Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit
;
Iglesias, Oriol
;
Batista-Foguet, …
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
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