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person:"Armstrong, Jon Scott"
~person:"Davidson, Sandra"
~person:"Deshpande, Sameer"
~subject:"Comparative advertising"
~subject:"United States"
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Comparative advertising
United States
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Armstrong, Jon Scott
Davidson, Sandra
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Petty, Ross D.
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3
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3
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Internet advertising : theory and research
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Journal of international consumer marketing
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ECONIS (ZBW)
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Religion and perceptions of the regulation of controversial advertising
Wang, Zehua
;
Deshpande, Sameer
;
Waller, David S.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10011917500
Saved in:
2
Commercial free speech : evidence on the effects of mandatory disclaimers
Green, Kesten C.
;
Armstrong, Jon Scott
-
2011
Persistent link: https://www.econbiz.de/10009356644
Saved in:
3
Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.
;
Armstrong, Jon Scott
-
2012
Persistent link: https://www.econbiz.de/10009505618
Saved in:
4
From spam to stern : advertising law and the Internet
Davidson, Sandra
- In:
Internet advertising : theory and research
,
(pp. 427-471)
.
2007
Persistent link: https://www.econbiz.de/10003530926
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