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person:"Avis, Mark"
~person:"Back, Ki-Joon"
~person:"Khan, Imran"
~subject:"CSR"
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CSR
Brand loyalty
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brand loyalty
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Yeap, Jasmine A. L.
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International journal of business excellence
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The journal of product & brand management
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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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