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person:"Balsiger, Philip"
~person:"Cedrola, Elena"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
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Fashion
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Balsiger, Philip
Cedrola, Elena
Henninger, Claudia E.
10
Choi, Tsan-Ming
9
Easey, Mike
6
Mogaji, Emmanuel
5
Blazquez Cano, Marta
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Fashion branding and communication : core strategies of European luxury brands
1
MPIFG discussion paper
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
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ECONIS (ZBW)
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1
Blockchain: technology transforming the fashion industry
Cedrola, Elena
;
Kulaga, Barbara
;
Pomi, Grazia Li
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 27-46)
.
2024
Persistent link: https://www.econbiz.de/10014529062
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2
Fashion and gamification
Cedrola, Elena
;
Giovannetti, Marta
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 423-442)
.
2024
Persistent link: https://www.econbiz.de/10014529126
Saved in:
3
Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
Saved in:
4
Competing tactics : how the interplay of tactical approaches shapes movement outcomes on the market for ethical fashion
Balsiger, Philip
-
2012
Social movements use a variety of tactical approaches to change markets. Through a case study of ethical fashion in Switzerland, this paper looks at how the interplay between different tactical approaches pursued by movement actors shapes the growth of the ethical clothing market. Most studies...
Persistent link: https://www.econbiz.de/10009663601
Saved in:
5
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
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