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person:"Bauer, Hans H."
~person:"Baier, Daniel"
~person:"Schnack, Alexander"
~subject:"Kundenservice"
~subject:"Online-Handel"
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Kundenservice
Online-Handel
Virtual reality
10
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6
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Bauer, Hans H.
Baier, Daniel
Schnack, Alexander
Diehl, Sandra
4
Breugelmans, Els
3
Campo, Katia
3
Mäder, Ralf
3
Neumann, Marcus M.
3
Rese, Alexandra
3
Ba, Sulin
2
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2
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2
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2
Dieck, M. Claudia tom
2
Do, Chanwook
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Guo, Yue
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Ke, Dan
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Lee, Hyun-Woo
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2
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Pantano, Eleonora
2
Papagiannidis, Savvas
2
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2
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Ruyter, Ko de
2
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2
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2
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1
Adler, Jost
1
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1
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Journal of retailing and consumer services
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
8
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1
Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments
Schnack, Alexander
;
Wright, Malcolm J.
;
Elms, Jonathan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581931
Saved in:
2
Does the locomotion technique matter in an immersive virtual store environment? : comparing motion-tracked walking and instant teleportation
Schnack, Alexander
;
Wright, Malcolm J.
;
Holdershaw, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012430633
Saved in:
3
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Saved in:
4
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra
;
Baier, Daniel
;
Geyer-Schulz, Andreas
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 306-319
Persistent link: https://www.econbiz.de/10011899416
Saved in:
5
Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra
;
Schreiber, Stefanie
;
Baier, Daniel
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
Saved in:
6
Virtuelle Verkaufsberater in interaktiven Medien
Bauer, Hans H.
;
Neumann, Marcus M.
;
Mäder, Ralf
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 215-234)
.
2008
Persistent link: https://www.econbiz.de/10003762130
Saved in:
7
Virtuelle Verkaufsberater in interaktiven Medien
Bauer, Hans H.
;
Neumann, Marcus M.
;
Mäder, Ralf
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 215-234)
.
2007
Persistent link: https://www.econbiz.de/10003566368
Saved in:
8
Virtuelle Verkaufsberater in interaktiven Medien : eine experimentelle Untersuchung zur Wirkung von Avataren in interaktiven Medien
Bauer, Hans H.
(
contributor
);
Neumann, Marcus M.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002898019
Saved in:
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