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person:"Bauer, Hans H."
~person:"Draca, Mirko"
~person:"Hu, Nan"
~person:"Ornaghi, Arianna"
~type_genre:"Working Paper"
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Social Web
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Campaign Contributions
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Communication media
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Kommunikationsmedien
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Virales Marketing
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Bauer, Hans H.
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Rincke, Johannes
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Boken, Johannes
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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The returns to viral media : the case of us campaign contributions
Boken, Johannes
;
Draca, Mirko
;
Mastrorocco, Nicola
; …
-
2023
Persistent link: https://www.econbiz.de/10014372918
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2
The returns to viral media : the case of us campaign contributions
Boken, Johannes
;
Draca, Mirko
;
Mastrorocco, Nicola
; …
-
2023
Persistent link: https://www.econbiz.de/10014373627
Saved in:
3
The returns to viral media : the case of us campaign contributions
Boken, Johannes
;
Draca, Mirko
;
Mastrorocco, Nicola
; …
-
2023
Persistent link: https://www.econbiz.de/10014329107
Saved in:
4
Virales Marketing : nachfragerseitige Determinanten des Weiterleitens viraler Videoclips im Internet
Bauer, Hans H.
;
Haber, Tobias E.
;
Laband, Tom
; …
-
2007
Persistent link: https://www.econbiz.de/10003520060
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