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person:"Bauer, Hans H."
~person:"Hu, Nan"
~person:"Luca, Michael"
~person:"Ornaghi, Arianna"
~type_genre:"Working Paper"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
6
Virales Marketing
6
Social Web
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Estimation
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Bauer, Hans H.
Hu, Nan
Luca, Michael
Ornaghi, Arianna
Rincke, Johannes
4
Traxler, Christian
4
Atayev, Atabek
3
Boken, Johannes
3
Carrera, Clara
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Draca, Mirko
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Bouchard St-Amant, Pier-André
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Gille, Claudia
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Working papers / Harvard Business School, Division of Research
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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The returns to viral media : the case of us campaign contributions
Boken, Johannes
;
Draca, Mirko
;
Mastrorocco, Nicola
; …
-
2023
Persistent link: https://www.econbiz.de/10014372918
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2
The returns to viral media : the case of us campaign contributions
Boken, Johannes
;
Draca, Mirko
;
Mastrorocco, Nicola
; …
-
2023
Persistent link: https://www.econbiz.de/10014373627
Saved in:
3
The returns to viral media : the case of us campaign contributions
Boken, Johannes
;
Draca, Mirko
;
Mastrorocco, Nicola
; …
-
2023
Persistent link: https://www.econbiz.de/10014329107
Saved in:
4
Optimal aggregation of consumer ratings : an application to Yelp.com
Dai, Weijia
;
Jin, Ginger Zhe
;
Lee, Jungmin
;
Luca, Michael
-
2012
Persistent link: https://www.econbiz.de/10009678180
Saved in:
5
Reviews, reputation, and revenue : the case of yelp.com
Luca, Michael
-
2011
Persistent link: https://www.econbiz.de/10009316335
Saved in:
6
Optimal aggregation of consumer ratings : an application to Yelp.com
Dai, Weijia
;
Jin, Ginger Zhe
;
Lee, Jungmin
;
Luca, Michael
-
2012
Persistent link: https://www.econbiz.de/10009680751
Saved in:
7
Virales Marketing : nachfragerseitige Determinanten des Weiterleitens viraler Videoclips im Internet
Bauer, Hans H.
;
Haber, Tobias E.
;
Laband, Tom
; …
-
2007
Persistent link: https://www.econbiz.de/10003520060
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